There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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Even if you are the most novice of American History students, you are well versed in the story of the country’s first president George Washington and the cherry tree.
The story describes what happens when a six-year-old George Washington accidentally damaged his father’s most cherished cherry tree with a new hatchet.
What happens next in the story reveals an underlying strategy you should apply to all of your marketing efforts.
Join Michael as he shares how the cherry tree story provides the perfect model of marketing brilliance.
Here is just a simple and painful truth when it comes to the principle laws of marketing: No one wants to buy from a failing organization.
People are attracted to success. They are invigorated by what’s hot, what’s new, what’s exciting, what’s timeless, what’s priceless.
So what do you do if you and your company have hit a rough patch? Do you just fake success? Mislead your prospects and customers?
Absolutely not. Instead, you take the excellent advice Michael provides in this important podcast episode.
Alright…so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else?
There are so many strategies…a plethora of tools…and unlimited approaches you could and should take.
But, it all starts with having the right mindset. The proper marketing mindset.
Join Michael as he explains what’s needed in your marketing messaging to guide your business to clearer skies.
The human brain is a powerful tool capable of processing information in the blink of an of eye. Your marketing has to be even faster.
You may not like this, but people are rushing to judgement when it comes to determining their interest in you and your brand.
The good news is you can turn this reality into a marketing asset through awareness, strategy and skill.
Join Michael as he explains the importance of being able to market with excellence and all in the blink of an eye.
Most entrepreneurs have a flawed mindset when it comes to their marketing efforts. They believe if they invest in an advertising campaign, it ought to produce instant and obvious results.
They expect that if they put one dollar into the marketing slot machine, it should kick out five dollars for them. Early and often.
But, this isn’t really how winning marketing efforts work. The problem is not the product or service or that the wrong prospects are being targeted.
Instead, it often comes down to timing. With marketing, timing is everything.
Join Michael as he goes deep beneath the surface of successful marketing campaigns and explains how to always be present when your customers are ready to buy.
Every business has competition. They are all around you. And, your ability to outsmart, outwit and outlast these competitors will result in success or failure for your organization.
However; most entrepreneurs are unaware of what they are REALLY competing against. In this case, we’re not talking about opposing founders, CEO’s or corporations large and small.
Instead, these competitors are more under the radar, yet they have a significant impact on your bottom line.
Join Michael as he reveals your biggest battle in marketing and sales and how you can emerge victorious.
All entrepreneurs must learn how to communicate effectively in order to be successful.
One of the most significant roles of marketing is assisting with clear and powerful communication.
You want your message heard. You want it understood. And, you want it remembered.
Join Michael as he describes one of the most critical keys to successful business communication.
Some businesses get it, and some don’t. You can often tell the winners from the losers all from their attention to detail.
And, just like the difference between a place where you can “get some grub” and one where the food is “exquisitely prepared” it often comes down to the proper use of spices.
In any company, there is one ingredient that will make all of the difference in the pursuit of success.
Join Michael as he shares a key insight into spicing up your business.
There are fundamental principles that exist beneath the structure of every successful marketing campaign.
Understand these and you can trigger phenomenal and predictable results.
One of these principles remains a mystery to many entrepreneurs, even though it’s a tool successfully used by the greatest bestselling novelists, top Hollywood studios and the world’s premiere newspapers.
The mystery is right in front of your eyes.
Join Michael as he shares this mysterious and powerful key element of successful marketing.
Professional graphic design is a critical element of developing a powerful brand for your business.
Excellence in design is important for your logo, business cards, brochures, website, signage and the list goes on and on.
Having experienced and talented individuals assist you in building the graphic assets for your company will pay dividends many times over.
And, when you do invest in professionals, you must make sure you avoid one of the most common…and amateur…mistakes when it comes to providing them with feedback.
Join Michael as he shares an important, and colorful, insight into design effectiveness for your organization.
It’s true. Starting and growing a business is difficult. Some would even say it’s no laughing matter.
Yet, this doesn’t change a fundamental truth when it comes to generating revenues for your organization.
If you want to be successful in your sales and marketing efforts you’ll need to be aware of something critical your customers are reading in your face.
Join Michael as he reveals this important concept while sharing one of his favorite jokes.
Many entrepreneurs make the critical mistake of thinking that all marketing is one and the same.
Yet, the truth is it is comprised of hundreds of different specialties administered by an equal amount of specialists.
There are subsets of marketing in radio, television, Internet, social media, billboard, graphic design, web and the list goes on and on.
Each one of these areas of focus are like their own color of crayon in a large box of crayons.
Join Michael as he explains the art of using these different crayons for maximum effectiveness and efficiency in your business.
Many businesses struggle when it comes to messaging.
Developing a powerful strategy for communicating your unique offering is one of your most important tasks as an entrepreneur.
If you get your messaging right, you will be at least ten times as effective on all of your marketing and sales efforts.
And, as you grow and get bigger, it will make an exponential difference.
It all starts with your core message. You’ve got to get this right.
Join Michael as he shines the light on the most essential concept in messaging.
Not everybody loves marketing. In fact, many entrepreneurs consider it to be one of their most unpleasant tasks.
Why is this? Because of their many bad experiences with marketing. Time after time, they put their hopes and hard earned money into marketing campaigns only to be disappointed by the results.
And, this can create a wall of distrust between the business owner and the marketing and advertising professionals they hire.
Yet, without marketing, they know their business will fail. So, what’s the answer?
Join Michael as he explains the untold secret behind marketing magic. Understand this, and it can change everything in your business.
The approach you need to take in marketing and selling the products and services of your business has changed dramatically over the past few decades.
With the advent of crowd reviews and liberal return and chargeback policies the consumer clearly has the upper hand and probably will from here on out.
Yet, all change comes with bright opportunities and those who learn how to master the new approaches to successful marketing will reign.
Join Michael as he shares a parable that showcases today’s winning approach to marketing your business.