There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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If you ask most do-it-yourself entrepreneurs, they will admit to having a little big of ugly in their logo design, brochure development or website. Someday, they think, they’ll be able to afford to “clean it up” with some marketing.
Unfortunately, marketing has very little to do with “cleaning things up”. Yet, most business owners believe the role of marketing is merely to serve as…well some lipstick.
A way to make things look a little prettier.
This false and shallow belief in what marketing is and does, will cause immense harm to business strategic goals and initiatives. It will limit the potential flourishing of revenues and profits.
In many cases, this line of thinking will attack the very core of an organization’s ability to survive in these challenging markets.
The good news? A proper understanding of marketing can unleash vast potential. Join Michael as he replaces the lipstick with a proper and powerful revelation.
Let’s be real here…marketing is very expensive. Either you’re going to have to invest a great deal of resources in time…or in money.
In most cases, you’re going to have to spend hefty amounts of each.
So, nothing is worse than launching an advertising or marketing campaign, only to see it almost entirely shoot blanks.
This wouldn’t be a problem if “missing the mark” was something that rarely occurs with entrepreneurs. But in truth, it happens more often than not when it comes to launching marketing campaigns.
This is why understanding what your prospects and clients are looking for is so essential to being successful with your sales.
Join Michael as he reveals a surprising insight to hitting the mark with your marketing.
When it comes to marketing, business owners are always looking to build a better mouse trap.
They think, “If only we can discover the perfect cheese to attract our whiskered little prospects…then we’ll get ’em…snap!”
The problem with that is…of course…who in the world wants to be that mouse? No one likes to get trapped by marketers.
The truth is, no one ever enjoys getting sold. No one wants to get a measly piece of cheese in exchange for having a horrible pain in the neck…or getting stuck with something they really didn’t want.
Fortunately, there is a much better way to market for your product and service launches. It’s a proven strategy that will boost your revenues, while putting smiles on the mice.
Join Michael as he shares how to build a better marketing mousetrap.
Do you know who your toughest competitor is? The one who is stealing away most of your business? Actually, there is a good chance you don’t.
Sure, you’re aware of those competitors who are always battling you for the same prospects. The ones who you’re always having to work hard to keep them from your most cherished customers.
You can see their logos. You know their websites. You know what their slogans are and probably even how they position against your products and services.
But, they aren’t the BIG ONE. Your most ruthless competitor is a silent killer. One that is constantly stripping away your revenues and profits.
Join Michael as he reveals this secret competitor and shares a powerful strategy to emerge victorious.
Most business owners make marketing much more difficult, much more confusing than it needs to be.
Part of this, is that marketing is the most misunderstood and misrepresented art and science of business. A lot of this, is the fault of…well, faulty marketers.
Because of bad marketing practices conducted by others, your prospects will have silent fears and concerns that are holding back their decision to purchase your products or services.
The good news is there are two super powerful words that can solve this major roadblock to growing your revenues.
And, if you embed these two words into all of your products and services and business philosophies you will TRANSFORM your marketing.
Join Michael as he reveals these two critical words.
Everyone is looking for a shortcut with their marketing. They want to find a hack, an insider’s trick…some way to explode sales without even having to use a match.
In truth, there really aren’t any shortcuts…there are only flash-in-the-pans.
Most “shortcuts” or “hacks” only came to be after months, if not years of experimentation.
And, as soon as the same successful strategy is used the second time and then the third time, and then the word gets out, it’s already rapidly losing its juice.
Still, although there may not be a shortcut, there is a secret door strategy when it comes to marketing success.
Join Michael as he reveals exactly what’s behind this secret door.
Word Of Mouth marketing is about as good as it gets. It’s ultimately, how all quality businesses grow.
But…you MUST also be aware, that Word Of Mouth marketing is like wild horses. If you don’t get it right…it’s like the Rolling Stones say…those wild horses are going to drag you away.
They’ll drag you away from revenues, profitability and enjoying what you do.
In fact, those wild horses can drag you right into bankruptcy.
Join Michael as he shares a critical and seldom discussed element of effective Word Of Mouth marketing.
The good news is they have arrived at the place where they can push your BUY button. The problem? They aren’t pushing it.
And, that’s a major issue. Because, you’ve already invested a tremendous amount in branding and promoting your products and services.
You’ve spent quite a bit just to get them to a state of mind where they can make a decision to buy.
Which means you’ve got to be able to close the deal. You’ve got to encourage them to take the last step by pressing the BUY button.
Join Michael as he explains why your buttons aren’t being pushed, and what you need to do to get your sales rocking.
There is so much you can learn about marketing while walking through a grocery store. Perhaps nothing better than the Lettuce Strategy.
Now…this isn’t a principle just for grocery stores. It’s for all business applications. Actually it’s for anything to do with communicating your message.
You see, there are two main marketing strategies: the Evergreen Strategy and the Lettuce Strategy. If you can learn how to use both in tandem, your marketing results will soar.
Join Michael in this episode to learn how.
If everything could be sold as easy as puppy dogs, wouldn’t growing revenues for your business be a breeze?
You know how it works. There you are, minding your business, taking your kids to the grocery store to buy a few things…and then…it happens.
Just before you are able to make your way into the store’s entrance, you encounter a sweet lady with a cardboard box full of jumping, rolling, white Labrador puppies.
Before you know it, your kids have one each in the their arms, and the rest is history.
Join Michael as he shares how you can use the magic of puppy dogs to increase your sales.
How many social media posts, blog articles, white papers…and yes…podcasts like this one…tease you into learning the latest marketing tricks?
We do it by using phrases like: The Ultimate Hack…the Greatest Secret…The Top Insight…The Best Ever Marketing Tool…The Just Add Water, Miracle Grow Solution…and of course, the classic…the Secret Trick To Success.
And, the reason why we create these things, folks…is because it’s exactly what the people want.
You business people, you crazy entrepreneurs, you’re always looking for the shortcut…the big hack when it comes to your marketing.
But, it’s the wrong approach.
Join Michael as he explains why “tricks are for kids…not marketing” and as he describes what you should be doing instead.
Most entrepreneurs, especially those with an engineering sort of background, suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services.
As a marketing strategist and consultant for more than twenty five years now, Michael has consistently witnessed this inadvertent hindering of sales growth with hundreds and hundreds of entrepreneurs.
These are the mad scientists and inventor types who are so brilliant at what they do and who are constantly designing innovations that make the world a better place.
But, without having a breakthrough in the way they describe their innovations, the chances of their new ideas finding success is extremely limited.
Join Michael as he shares a key insight into achieving breakout sales.
Have you ever noticed that regardless of the times, whether they be ones of incredible blessings or tremendous difficulty…there are some entrepreneurs who always seem to have it made?
There could be hurricanes, landslides, earthquakes, tsunamis raging outside…and even total global financial collapse all around them.
But, sure enough, some of these businesses always seem to land on their feet.
What’s their secret? How do they always come out on top?
Join Michael as he explains how the powerful answer…is in the news.
There you were, cruising along with your business with a smile and a casual hop in your step. It was easy. Then, suddenly, it wasn’t.
Now you find yourself in a place you haven’t been for a long time. Maybe even for years.
The phones aren’t ringing and the cash register isn’t either.
What are you going to do? Well…you suddenly have to start marketing again.
Time to head up to the attic, dig through the cobwebs and try to bring it all back to life. But…where you should start? What will have the quickest, most effective impact?
Join Michael as he explains the reason how you got here in the first place, and how to jump start your marketing so the engine gets humming again.
Wouldn’t starting a business, leading an organization and being an entrepreneur be so much easier if you could operate just like the United States Treasury?
If you needed more money…you could just print it up.
Of course…that’s not how business works. And, it’s probably not the best way to solve national debt either.
Still, a cash generation strategy is something that should be worked into your overall marketing and sales strategy and you should have systems in place that allow you to “light it up” as necessary.
Join Michael as he shares a strategy that is the next best thing to being able to print up money for your business.
There comes these times in the life of any business, when the world just doesn’t seem to be buying what you’re selling.
It can happen for a variety of reasons. Sometimes, what you’re selling has gone out of style or season.
Other times…and this is most frustrating…there are radical shifts in the world that disrupt supply and demand chains.
Imagine that! Maybe you don’t have to imagine at all because it’s happening now.
So what do you do? How do you sell…when no one is buying?
Join Michael as he provides you with the best solution in these moments of difficulty.
Personal brands have always existed, although in this age of Influencers and online celebrities, they’ve been much more discussed as of late.
A personal brand is as important as a corporate brand. And, these days it can have as much reach and persuasion.
As an entrepreneur, an author, a chef or an aspiring musician…personal brands have risen to great importance, as a result of the explosion of social media.
Personal brand matters. How we are presented to the world matters.
So, an obvious question becomes, “How long does it take to build a personal brand?”
Join Michael as he shares the somewhat surprising answer in this episode.
Nobody gets into business with the hope they will one day…and even possibly often…have to share bad news.
We all prefer happy stories of victory and success, and rapid growth, and tremendous profits and a brand clearly on the rise.
Yet…sometimes it doesn’t work out that way.
Sometimes, through no fault of your own, the circumstances around you conspire to create an atmosphere of insurmountable difficulty.
And you stumble…you fall…you might even fail. Now…you’ve got to share some bad news.
How do we do it in a way that will cause the least pain to the recipient, while also creating the most closure? So that new steps forward can be taken and the healing process can begin?
Join Michael as he shares critical insights in how to best communicate bad news.
One thing the business world will never run out of are marketing gurus. These experts provide insights and blueprints when it comes to teaching you how to be successful in your business.
This is the world of online marketing, which includes online courses, coaching, mentoring and master classes.
These provide innovative ways for you to learn proven methods for marketing your business.
Yet, as helpful as they are, there is something absolutely critical the marketing gurus will never tell you.
And, if you leave out this important ingredient, you will struggle mightily in trying to replicate their path to success.
Join Michael as he reveals this key insight into making all of the strategies you are learning, to actually work.
What makes one business idea wildly successful while another very similar one turns out to be a flop? Most often…it comes down to this…marketing and sales.
Yet, getting a full grasp on every aspect of marketing and sales can take a lifetime to master. How does an entrepreneur find that time?
One of the shortcuts is being able to learn complex concepts through the use of simple thought models…and that’s just what we’re going to do today, as we introduce the principle of pain and pleasure in marketing.
Join Michael as he describes the two quintessential elements of all sales transactions and how you can use this knowledge to dramatically boost your revenues.
Maybe you’ve totally blown it. Or perhaps…it’s all the world around you. It’s in a crisis, and you’re having to deal with the aftershocks.
What now? How do you conduct your marketing? Your sales? What can you do to best communicate during a crisis?
How do you speak up…without making the situation worse? Without coming across an insensitive, or out of touch?
What can you do to start moving the needle back in the right direction?
Join Michael as he shares the first and most critical step you must take in communicating during a crisis.
Sometimes owning a business is really tough. And, other times it can be excruciatingly difficult.
There are great challenges out there in the big, bad world…and they could be coming in the form of a tornado of poor sales, a hurricane of added expenses…or a tsunami of unexpected world events.
During these times you need the ability to convince yourself to keep going.
Join Michael as he shares a time tested, innovative way to restore your confidence in your business again.
Even if you are the most novice of American History students, you are well versed in the story of the country’s first president George Washington and the cherry tree.
The story describes what happens when a six-year-old George Washington accidentally damaged his father’s most cherished cherry tree with a new hatchet.
What happens next in the story reveals an underlying strategy you should apply to all of your marketing efforts.
Join Michael as he shares how the cherry tree story provides the perfect model of marketing brilliance.
Here is just a simple and painful truth when it comes to the principle laws of marketing: No one wants to buy from a failing organization.
People are attracted to success. They are invigorated by what’s hot, what’s new, what’s exciting, what’s timeless, what’s priceless.
So what do you do if you and your company have hit a rough patch? Do you just fake success? Mislead your prospects and customers?
Absolutely not. Instead, you take the excellent advice Michael provides in this important podcast episode.
Alright…so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else?
There are so many strategies…a plethora of tools…and unlimited approaches you could and should take.
But, it all starts with having the right mindset. The proper marketing mindset.
Join Michael as he explains what’s needed in your marketing messaging to guide your business to clearer skies.
The human brain is a powerful tool capable of processing information in the blink of an of eye. Your marketing has to be even faster.
You may not like this, but people are rushing to judgement when it comes to determining their interest in you and your brand.
The good news is you can turn this reality into a marketing asset through awareness, strategy and skill.
Join Michael as he explains the importance of being able to market with excellence and all in the blink of an eye.
Most entrepreneurs have a flawed mindset when it comes to their marketing efforts. They believe if they invest in an advertising campaign, it ought to produce instant and obvious results.
They expect that if they put one dollar into the marketing slot machine, it should kick out five dollars for them. Early and often.
But, this isn’t really how winning marketing efforts work. The problem is not the product or service or that the wrong prospects are being targeted.
Instead, it often comes down to timing. With marketing, timing is everything.
Join Michael as he goes deep beneath the surface of successful marketing campaigns and explains how to always be present when your customers are ready to buy.
Every business has competition. They are all around you. And, your ability to outsmart, outwit and outlast these competitors will result in success or failure for your organization.
However; most entrepreneurs are unaware of what they are REALLY competing against. In this case, we’re not talking about opposing founders, CEO’s or corporations large and small.
Instead, these competitors are more under the radar, yet they have a significant impact on your bottom line.
Join Michael as he reveals your biggest battle in marketing and sales and how you can emerge victorious.
All entrepreneurs must learn how to communicate effectively in order to be successful.
One of the most significant roles of marketing is assisting with clear and powerful communication.
You want your message heard. You want it understood. And, you want it remembered.
Join Michael as he describes one of the most critical keys to successful business communication.
Some businesses get it, and some don’t. You can often tell the winners from the losers all from their attention to detail.
And, just like the difference between a place where you can “get some grub” and one where the food is “exquisitely prepared” it often comes down to the proper use of spices.
In any company, there is one ingredient that will make all of the difference in the pursuit of success.
Join Michael as he shares a key insight into spicing up your business.
There are fundamental principles that exist beneath the structure of every successful marketing campaign.
Understand these and you can trigger phenomenal and predictable results.
One of these principles remains a mystery to many entrepreneurs, even though it’s a tool successfully used by the greatest bestselling novelists, top Hollywood studios and the world’s premiere newspapers.
The mystery is right in front of your eyes.
Join Michael as he shares this mysterious and powerful key element of successful marketing.
Professional graphic design is a critical element of developing a powerful brand for your business.
Excellence in design is important for your logo, business cards, brochures, website, signage and the list goes on and on.
Having experienced and talented individuals assist you in building the graphic assets for your company will pay dividends many times over.
And, when you do invest in professionals, you must make sure you avoid one of the most common…and amateur…mistakes when it comes to providing them with feedback.
Join Michael as he shares an important, and colorful, insight into design effectiveness for your organization.
It’s true. Starting and growing a business is difficult. Some would even say it’s no laughing matter.
Yet, this doesn’t change a fundamental truth when it comes to generating revenues for your organization.
If you want to be successful in your sales and marketing efforts you’ll need to be aware of something critical your customers are reading in your face.
Join Michael as he reveals this important concept while sharing one of his favorite jokes.
Many entrepreneurs make the critical mistake of thinking that all marketing is one and the same.
Yet, the truth is it is comprised of hundreds of different specialties administered by an equal amount of specialists.
There are subsets of marketing in radio, television, Internet, social media, billboard, graphic design, web and the list goes on and on.
Each one of these areas of focus are like their own color of crayon in a large box of crayons.
Join Michael as he explains the art of using these different crayons for maximum effectiveness and efficiency in your business.
Many businesses struggle when it comes to messaging.
Developing a powerful strategy for communicating your unique offering is one of your most important tasks as an entrepreneur.
If you get your messaging right, you will be at least ten times as effective on all of your marketing and sales efforts.
And, as you grow and get bigger, it will make an exponential difference.
It all starts with your core message. You’ve got to get this right.
Join Michael as he shines the light on the most essential concept in messaging.
Not everybody loves marketing. In fact, many entrepreneurs consider it to be one of their most unpleasant tasks.
Why is this? Because of their many bad experiences with marketing. Time after time, they put their hopes and hard earned money into marketing campaigns only to be disappointed by the results.
And, this can create a wall of distrust between the business owner and the marketing and advertising professionals they hire.
Yet, without marketing, they know their business will fail. So, what’s the answer?
Join Michael as he explains the untold secret behind marketing magic. Understand this, and it can change everything in your business.
The approach you need to take in marketing and selling the products and services of your business has changed dramatically over the past few decades.
With the advent of crowd reviews and liberal return and chargeback policies the consumer clearly has the upper hand and probably will from here on out.
Yet, all change comes with bright opportunities and those who learn how to master the new approaches to successful marketing will reign.
Join Michael as he shares a parable that showcases today’s winning approach to marketing your business.