There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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There is one essential energy requirement that will always be necessary in order for your business to get off of the ground, and to keep flying high.
Without this source of energy, you literally will have no chance of success.
What is this energy source? It’s called “momentum.”
Just think of a rocket. It takes significant planning, and a tremendous amount of fuel to get it soaring. It’s no different with business initiatives.
Join Michael as he provides key insights into successfully launching your ideas.
What if there was a simple tool available that could radically increase the odds of your business growing and maintaining its profitability?
What if this tool could keep you from being short on cash and would allow you to plan wisely for the future?
And, what if this tool is something you most likely already have in your possession, or that is readily available for you to use for free?
Well…it’s called the Marketing Matrix, and it’s a straightforward approach to clearly understanding all of the elements of your business that lead you towards financial viability.
Join Michael as he explains how to build a Marketing Matrix for your business, and how it will open your eyes to a much more profitable future.
When it comes to promoting your business or organization, you will discover there are powerful winds available to assist your marketing efforts
Basically, these are “awareness patterns” that your customers are experiencing based on planned and sudden events throughout the year.
Sometimes they are gentle winds and other times they are hurricane gusts.
Here is the key when it comes to the winds. It’s free energy. You don’t have to pay for them. The winds will be there whether you do anything or not.
Join Michael as he shares how to harness marketing winds for your business.
Many business owners give the wrong answer to this question: “What is your marketing strategy?”
Many will say, “Oh we don’t need marketing…we just rely on Word Of Mouth.”
The problem with this answer is that Word Of Mouth IS marketing. In fact, it’s the most effective and self-sustaining form of marketing there is.
What they also don’t understand is there are specific, powerful strategies that can exponentially increase the effectiveness of their Word Of Mouth marketing.
Join Michael in this critical episode on the language of word of mouth.
Branding is one of those topics in marketing that is incredibly layered in complexity.
If you were to ask 50 of the top marketing experts in the world, “What is a brand?” you would get 50 different responses.
Some have described a brand as a “promise”. A promise between the company and its customers.
But really…a brand at its highest level is so much more.
It’s more than a “contractual agreement” or promise between a company and its customer.
It’s much more, actually.
Join Michael as he explains the power of aspirational branding.
Most entrepreneurs start their business with the hope of enjoying the gravy of life.
They want to get out of the drudgery of the 9-5 workday and having to answer to a boss. They are tired of losing control of their schedule. They want to take vacations whenever they want.
These entrepreneurs want their freedom.
For many, the gravy of business life is all about calling their own shots, winning as an entrepreneur and hitting the jackpot when it comes to reaching their dreams.
Yet, in this pursuit to reach their goals, most aren’t focusing on the most important ingredient of success.
Join Michael as he reveals what it takes to serve up the gravy of your dream life.
Marketers have been trying to build a better mousetrap since “Building a better mousetrap” was actually a fresh, new saying.
The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap…and just wait until those whiskers appear.
Over the last ten years, some marketing professionals have advocated the use of “Clickbait” as a cheese.
Yet, there is a huge problem with this approach, and it’s one no one is talking about.
Join Michael as he explains the best strategy for attracting elite customers.
How are you going to finance that big business idea? It’s the money you feel you need in order to transform your entrepreneurial dreams into reality.
What approach are you going to take in order to achieve this lofty goal?
Family money? Venture capital? Angel investors?
Or then there are the “creative financing” options of home re-financing and…gasp..credit cards.
What’s the best way to get your business funded?
Join Michael in one of his most important podcast episodes. The answer is going to surprise you and could change your business plan dramatically.
One of the most quintessential elements of marketing is understanding the subtle triggering moment between when a PROSPECT becomes a CUSTOMER.
This is especially true when launching something new…something exciting…something being offered for a limited time only.
Because, it’s at this point you need to sell to the Early Adopters. Those are the special brand of people…who want to be first.
Yet, as much as they want to be the first to enjoy your brand, there is something holding them back that will keep them from being your critical first wave of buyers.
Join Michael as he reveals this marketing secret and shares how to help your customers be the first to succeed.
It seems like every entrepreneur is seeking out the Holy Grail of success when it comes to starting and growing their business.
Sadly, many of them are pursuing a pot of gold at the end of a rainbow that never even starts, let alone ends.
This typically takes business owners through a distracting target of seeking out hacks and tricks and shortcuts to high revenues and big profits.
In more cases than not, even if they do find a few stray tokens of gold, the discovery seems hollow and ultimately dissatisfying.
Join Michael as he gives a valuable insight into exactly how you can truly leap into success.
One of the most difficult aspects for entrepreneurs when it comes to communicating in these modern times is that they are marketing with permanent ink.
Because once you hit that publish or post button, it is LIVE. It is on the Internet. It is hurtling through the universe in data streams traveling with power and fury.
The moment you hit that button, you are marketing with permanent ink.
There is no looking back. It’s gone, baby gone. This isn’t Etch A Sketch where you can just shake it and it is erased. This isn’t a dry erase board. There is no invisible ink in marketing today.
So what you do? You listen to Michael in this important podcast episode for guidance on how to turn this concern into a distinct advantage.
Marketers love shiny new objects. They just can’t help from chasing the butterflies of some new strategy, some new social network, some new marketing scheme.
They want to be first to use it…first to understand it…and first to declare this new marketing phenomenon as the greatest thing since the beginning of time.
That’s fine. That’s okay. It’s good to introduce new ideas and strategies.
But, this exuberance often leads to a place where these marketers can end up getting it all wrong.
It’s here where you need to ignore them.
Join Michael as he provides you with some key insider’s insights on marketing experts.
No one ever loses as an entrepreneur. It’s just that some take a much, much, much longer path to success than they should.
And the problem is…they are reading the wrong maps. They are following the wrong guides.
But, that’s to be expected. There are so many “experts” and self-proclaimed “gurus” out there. Who do you follow? Which road do you pursue?
If you want to accomplish your goals in the straightest, most efficient way, it will require you to avoid the “tourist traps” of marketing.
Those are the tricks, hacks and strategies that everyone else is doing. Instead, you want the true inside scoop.
Join Michael as he shares this hugely important marketing concept when it comes to plotting out your pathway to success.
Big Foot…the Devil’s Triangle…the Loch Ness Monster…and Crop Circles.
Unexplained phenomenon. Baffling conundrums cloaked in deep mystery. All without clear and poignant understanding.
Until this podcast episode.
At least when it comes to Crop Circles. Because there is a revelation in marketing when it comes to Crop Circles that will dramatically improve all of your branding, marketing and advertising strategies…pretty much, from this point on.
Join Michael as he reveals a mystery of marketing that is both deep and profound.
Trying to get people to pay attention to your business is no easy task in this incredibly busy and over-messaged world.
Then, once you actually get your prospect’s or customer’s attention…you’ve barely got your foot in the door.
Getting them to buy…to give you their precious money and time…well, sometimes that can seem to be impossible.
Even if you throw a ton of money at it with advertising to speed things up, it will still take time and energy and will drain your account.
The good news is there is a better way, and it’s one well known by experienced rainmakers. Join Michael as he shares the most treasured principle of a rainmaker.
Many entrepreneurs strive to capture a portion of their target market. They do the math and figure they’ll be wildly successful even if they only capture 1% of what’s out there.
Yet, all too soon, they realize how much effort it takes even to get barely over 0% of the available market.
Why is this? Why is it so hard to introduce a new idea, a new product or a new service to the market?
After all…you’ve designed this great product…that everybody should have. So why isn’t this easy to get them to place an order? Like right now!
Join Michael as explains why it’s such a challenge. In this episode, he will reveal the number one excuse you’ll need to overcome in order to win with your sales.
Launching a business and building something from scratch? That’s not easy. It’s complicated stuff.
An idea scribbled on a cocktail napkin turned into a major enterprise?
It’s rocket science…it’s art…it’s magic. It’s iffle diffle of the highest order.
Don’t let anybody ever tell you that being an entrepreneur is easy!
However, the opposite is true when it comes to your sales. There actually exists a simple formula that will radically increase your revenues.
Join Michael as he shares two words that will change your sales forever.
In much the same way that art imitates life, marketing imitates life as well. In fact, marketing imitates death also.
At least it should, if you want your marketing campaigns to work.
Because at the core of any successful campaign to promote your business, your products, your services, your cause…you will need to tap into the primal instincts of your prospects and customers.
Join Michael in this exploration of the philosophy of marketing life and death. In it, are keen insights to increasing your sales.
There is a famous Christmas song scribed by one of the most brilliant songwriters of our era…country singer Willie Nelson.
You’ve heard it…so many times. It’s titled Pretty Paper.
Pretty paper, pretty ribbons of blue.
Wrap your presents to your darling from you.
Now…the deeper and beautiful meaning of this song is about how superficial we can be when it comes to the “packaging of life”.
We can get distracted by all of the pretty paper and the pretty ribbons, and forget the true meaning of what it is and why we do what we do.
So is Willie against packaging? Against marketing?
Actually, Michael shares the answer in this podcast, and it will be sure to surprise you.
When entrepreneurs are planning their sales and marketing strategies, many are thinking in the most basic, fundamental way possible.
How am I going to get my prospects and customers to buy? How am I going to get them to part with their most precious resource…their money, their gold, their bitcoin.
They are wondering why it’s so difficult to get the sale, to have their prospects pull the trigger.
The problem? They are looking for the wrong solution. They are not targeting their prospects’ most precious resource.
Join Michael as he shares this breakthrough insight into marketing success.
Most of us get into business because we want to make the world a better place. In our own little way.
We want to invent something that works better than anything else on the market.
We want to provide a service of greater value than anything else being offered.
We want to fulfill our customers’ wants and needs. We want to be their best solution.
But, when it comes to marketing our prospects, is it better to sell them what they want? Or what they need?
Join Michael as he provides a surprising answer that might just change the way you approach your marketing.
As crazy as this sounds, creativity can hurt your sales. In fact, too much creativity can damage your business.
Of course, being creative is a key element of being successful as an entrepreneur.
Yet, surprisingly when it comes to marketing, many business owners suffer from employing too much creativity.
All of this may sound counterintuitive, but when it comes to your brand, to your messaging, and to communicating with your audiences…many times you need LESS creativity, not more.
Join Michael as he shares this unique insight when it comes to marketing and creativity.
Getting a proper return on your marketing investment can always be a challenge. There are so many factors that go into whether you’ll get a big return or none at all.
Yet, so many business owners are looking in all of the wrong places when it comes to generating marketing ROI.
There is a key to launching your marketing campaigns…or new websites…or new advertising venues…that will make all of the difference as to whether it will be a winner or loser.
It’s a rather simple concept in marketing, but it’s one that is surprisingly missed by so many professional marketers.
Join Michael as he shares a hard earned lesson in business, that ended up revolutionizing his approach to marketing.
There are few greater pleasures than standing on the rim of the Grand Canyon in Arizona. Spectacular. Awe inspiring. And humbling.
We are so…so…small. This is what we realize when we are standing on the edge.
It’s similar to how an entrepreneur can feel when they are trying to share their message out to the world with their marketing. You get the sense it’s just a lonely echoing with no one listening.
In trying to reach your marketing goals, it can seem like you have to cross the Grand Canyon in order to get your audience to engage…and to buy.
Is there a way you can cross the canyon in one single leap? Join Michael as he shares the best strategy to reach those distant marketing goals.
When it comes to business, everyone is looking for the best way to strike gold. To strike it rich.
Let’s be honest here…when you run a marketing campaign…you want it to create a tremendous return on your investment.
When you design a new product, you want it to fly off of the shelves. When you launch a new service, you want people waiting in line for their chance to sign up.
You want to strike gold. You want that golden success.
How do you best accomplish this goal?
Join Michael as he shares a very surprising answer. It’s one for the history books!
There is a simple way for your marketing message to be heard. Speak…when it’s quiet. Really, really…quiet.
But, the problem is…sometimes you don’t have that opportunity.
There will be moments during your entrepreneurial journey when you have to promote your products or services at the same time everyone else is trying desperately to be noticed.
It’s almost as if everyone is shouting and no one can be heard.
So what you do? How do you effectively and cost efficiently get your message out above the noise?
Join Michael as he shares a secret to accomplishing the seemingly impossible.
There is no question about it…your prospects almost always need some sense of urgency in order to pull the trigger in buying your products or services.
It’s important these potential customers get that little, last strategic push to get them to make that commitment to your company.
This is called a “Call To Action”. The more compelling and urgent it is, the higher your conversion rate will be, and the greater your sales will increase.
Yet, Call To Actions can also can get you into big trouble and inadvertently attract clients you really don’t want to serve.
Join Michael as he shares the surprising BEST Call To Action. It’s one that will increase your customer satisfaction and profitability higher than anything else.
As we celebrate in this 100th episode of the Global Studio Marketing Podcast, it’s time to explain the most critical skill for business success.
If you’ve been listening to this podcast for any length of time…you already know what IS the most critical skill for business success.
In fact, helping you to develop this critical skill is the whole purpose of this podcast and the Global Studio Marketing Academy.
That skill? It’s the Marketing Mindset. But, now you’re going to learn exactly what it is, and why it will change you and your business forever.
Join Michael in this centennial…and most important episode.
It’s no surprise that many of the finest copywriters in advertising history…also penned poetry on the side.
Many…like Michael…also compose literature. In his case he publishes historical novels.
The reason for this is not for some thinly veiled escape from a deeply embedded guilt of “selling their art out to commerce”….no it’s much simpler.
It’s because most marketing professionals understand and appreciate the transformational qualities of words. There is true power in poetry and language in general.
Join Michael as he shares an underlying truth in poetry that will transform your marketing.
Most business owners know they need marketing to succeed. They realize quality strategy and execution in this area is required in order for them to thrive.
Yet, so many entrepreneurs repeat the same continuous statement over and over, year after year and that’s:
“We know we need to do our marketing much better and we’ve known this for a long time.”
So what is it exactly that is holding most businesses back? Why is their marketing like a deer in the headlights?
Join Michael as he reveals the game changing answer.
The world owes so much to inventors and engineers. They make everything all around the world. In fact, they make the world go round.
Just take a close look at any modern mobile phone and you’ll agree it’s a work or art, of engineering artistry…the form…the function..it’s amazing.
We love engineers!
And engineers…what do they love? They love their bullet points.
They can’t get enough of their bullet points. And, they can’t stop talking about the features and benefits of what they have built.
And, if they don’t stop, they won’t get any sales.
Join Michael as he shares the perfect amount of bullet points to use in your presentations in order to maximize your revenues.
If you own a business or if you’re an author or an artist or a performer or the leader of a non-profit organization…you are working so very hard…to get people to pay attention to you.
After all, what’s an actor without an audience? What’s an author without any readers? What’s a worthy cause, without any donations? And, what’s a business, without any customers?
Yet, here we are putting so much time and effort into drawing attention to our art, our cause or our products and services…and still…it seems like no one is paying attention.
Join Michael as he explains why this is the case and what you need to do to make a breakthrough with your marketing.
In every business transaction there is an exchange of currency. In fact, this isn’t just for businesses, it’s even for non-profits accepting donations.
There is an exchange of value for value.
In most cases…whether you are in business and selling services or products…you provide value and in exchange, you get some form of currency in return.
You receive dollars…that’s your currency.
But what do your customers receive? Just your products or your services?
Actually, that’s an oversimplification of the exchange of value and and it leads to a mindset that is costing you a great deal of business.
Join Michael as he shares a deeper understanding of the currency of business success.
People get frustrated when their marketing doesn’t work.
Why is it that people aren’t flocking into your building? Rushing the doors? Clearing the shelves.
Shouldn’t this be easier?
Well…it can be…and it should be.
If you have a product or service that is the best at filling a significant need or desire and the market conditions are good…then yes…it should be easier.
Join Michael as he describes a simpler pathway to success using the breadcrumb strategy to marketing glory.
Entrepreneurs, top level executives, marketing experts, and the greatest minds in commerce have been in search of the most elusive, and highly prized treasure in all of the business world.
They’ve been seeking out this Loch Ness Monster, this Big Foot, this Abominable Snowman…the Holy Grail that will give them the greatest revenue, the highest margins, and the strongest brand known to the world.
They all are in search of…the ONE THING in marketing.
The most powerful, most effective, the most hackiest of marketing hacks of all time.
The problem? There is no ONE THING in marketing.
Except for what Michael reveals in this episode. And, what he shares might just radically change your whole approach with your marketing.
Are you an entrepreneur who is struggling in this age of rapidly evolving marketing technology? Do you find yourself longing for the days gone by?
You know, those times when all sales were conducted by long lunches and rotary phones?
Have you ever heard yourself muttering something like this?:
“Oh…I don’t know any of this marketing technology stuff. Heck…I need my kids to help me use the remote control for my television.”
If that is you, then what you’re about to hear on this podcast episode will provide you with a breakthrough that will rock your business world.
Join Michael as he’ll explain how a slight mindset shift will open the door to technology that will explode your marketing performance.
Marketing can be so frustrating.
You invest so much in it, and you try your best to keep your expectations…reasonable…maybe even low.
Yet, despite this, the results often are disappointing, and sometimes it feels as if your marketing efforts just aren’t working at all.
You feel like you’re trying everything to get your product or service or company launch off of the ground. You’re sending out herds of dancing elephants, and yet, all you get is crickets in response.
Join Michael as he shares a key insight into why sometimes even dancing elephants aren’t enough to get you noticed by your prospects.
He’ll also share what adjustment you need to make in order to get the attention you deserve.
One thing is for certain. Marketing isn’t cheap. Generating sales doesn’t happen for free.
You’ve got to invest a tremendous amount in your marketing efforts.
This is why, if you want to survive…and hopefully thrive…you’ve got to make the most out of every dollar spent.
Unfortunately, many business owners end up squandering their money…and hard fought dreams…on the worst marketing investment out there.
Join Michael as he reveals this critical mistake and explains how to take steps to get it fixed and turned into a major marketing asset.