There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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As you have learned in the Global Studio Marketing Podcast…the most critical skill for business success is the Marketing Mindset.
And this mindset is something you can acquire.
Yes you! Even if you don’t think you’re good at sales…and if you believe you’re terrible at marketing…you can turn that all around and become a Master Marketer.
But, even if you do reach this level of mastery, there is something essential you must still do. It’s something the greatest marketers always do.
Join Michael as he shares a critical facet of marketing that should never be overlooked.
Being an entrepreneur is crazy! Because it’s so high risk.
Not just financially, but in many cases, you’re really having to put yourself out there.
You’re risking your reputation with the opening of your business, of new products and new services…and for each and every launch.
Fortunately…this is one of the key roles of marketing…and that’s to ensure that these events, these launches, these new offerings open up to standing ovations, rather than a big thud.
Join Michael as he gives insights into the art and science of drawing a crowd.
There is a truth about your marketing. An important one. And one that may make you a little sad.
But, once you understand this truth and embrace it, you will see it will clear up many of your prior disappointments.
It will explain why your marketing has never worked as well as you hoped it would.
With this knowledge, this sad truth, you’ll actually be able to put on a smile again. Because suddenly, you’ll discover newfound success.
Join Michael as he shares one of the most significant truths there is when it comes to your marketing your products and services.
Starting any organization from scratch is an extraordinarily difficult proposition. If anyone tells you differently, don’t believe them.
Even with a simple business in mind, there are so many complexities involved in getting it off of the ground.
Perhaps the most difficult aspect of launching a business, is being able to provide for our families, as we pursue our dreams.
It can be a huge leap to leave that high paying job (that you hate by the way) and replace it with…a hope and a dream.
If earning a living while growing a business is proving challenging to you, there is another strategy. Join Michael as he explains the concept of Alternative Cash Flow for entrepreneurs.
There is one essential energy requirement that will always be necessary in order for your business to get off of the ground, and to keep flying high.
Without this source of energy, you literally will have no chance of success.
What is this energy source? It’s called “momentum.”
Just think of a rocket. It takes significant planning, and a tremendous amount of fuel to get it soaring. It’s no different with business initiatives.
Join Michael as he provides key insights into successfully launching your ideas.
What if there was a simple tool available that could radically increase the odds of your business growing and maintaining its profitability?
What if this tool could keep you from being short on cash and would allow you to plan wisely for the future?
And, what if this tool is something you most likely already have in your possession, or that is readily available for you to use for free?
Well…it’s called the Marketing Matrix, and it’s a straightforward approach to clearly understanding all of the elements of your business that lead you towards financial viability.
Join Michael as he explains how to build a Marketing Matrix for your business, and how it will open your eyes to a much more profitable future.
When it comes to promoting your business or organization, you will discover there are powerful winds available to assist your marketing efforts
Basically, these are “awareness patterns” that your customers are experiencing based on planned and sudden events throughout the year.
Sometimes they are gentle winds and other times they are hurricane gusts.
Here is the key when it comes to the winds. It’s free energy. You don’t have to pay for them. The winds will be there whether you do anything or not.
Join Michael as he shares how to harness marketing winds for your business.
Many business owners give the wrong answer to this question: “What is your marketing strategy?”
Many will say, “Oh we don’t need marketing…we just rely on Word Of Mouth.”
The problem with this answer is that Word Of Mouth IS marketing. In fact, it’s the most effective and self-sustaining form of marketing there is.
What they also don’t understand is there are specific, powerful strategies that can exponentially increase the effectiveness of their Word Of Mouth marketing.
Join Michael in this critical episode on the language of word of mouth.
Branding is one of those topics in marketing that is incredibly layered in complexity.
If you were to ask 50 of the top marketing experts in the world, “What is a brand?” you would get 50 different responses.
Some have described a brand as a “promise”. A promise between the company and its customers.
But really…a brand at its highest level is so much more.
It’s more than a “contractual agreement” or promise between a company and its customer.
It’s much more, actually.
Join Michael as he explains the power of aspirational branding.
Most entrepreneurs start their business with the hope of enjoying the gravy of life.
They want to get out of the drudgery of the 9-5 workday and having to answer to a boss. They are tired of losing control of their schedule. They want to take vacations whenever they want.
These entrepreneurs want their freedom.
For many, the gravy of business life is all about calling their own shots, winning as an entrepreneur and hitting the jackpot when it comes to reaching their dreams.
Yet, in this pursuit to reach their goals, most aren’t focusing on the most important ingredient of success.
Join Michael as he reveals what it takes to serve up the gravy of your dream life.
Marketers have been trying to build a better mousetrap since “Building a better mousetrap” was actually a fresh, new saying.
The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap…and just wait until those whiskers appear.
Over the last ten years, some marketing professionals have advocated the use of “Clickbait” as a cheese.
Yet, there is a huge problem with this approach, and it’s one no one is talking about.
Join Michael as he explains the best strategy for attracting elite customers.
How are you going to finance that big business idea? It’s the money you feel you need in order to transform your entrepreneurial dreams into reality.
What approach are you going to take in order to achieve this lofty goal?
Family money? Venture capital? Angel investors?
Or then there are the “creative financing” options of home re-financing and…gasp..credit cards.
What’s the best way to get your business funded?
Join Michael in one of his most important podcast episodes. The answer is going to surprise you and could change your business plan dramatically.