There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are just a few of the “Great Discoverers” in world history.
Many entrepreneurs are seeking their own form of discovery…although it’s something which is profoundly different.
They are hoping TO BE discovered.
So many are looking for that special event in the life of their business pursuits when they will be “discovered”. When everything will take off. When their business life will become so much easier.
Join Michael as he provides an important insight into “getting discovered” in business.
Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.
In fact, in the full universe of marketing, lead development is one of the smaller planets.
In a fully functioning sales ecosystem, there are many things that can go right or wrong.
Each one of these can have a dramatic impact on an organization’s profits and sales.
The number one reason most businesses are losing sales is a surprising one. And, it’s completely avoidable.
Perhaps that’s good news as well. You can fix this, and see dramatic improvement in your revenues.
Join Michael as he shares this key marketing principle.
Much of marketing and advertising is a waste of money.
You might as well take a pile of cash, walk to the front door of your business and toss it in the air.
If you watch, you’ll see the neighboring businesses around you are doing much the same.
There are hundred dollar bills just fluttering through the air like a Monarch butterfly migration.
But, it’s not the marketing’s fault. It not the advertising’s fault.
It’s because of poor strategy.
Join Michael as he shares a critical secret to getting impressive return on investment with your marketing.
It’s commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving.
You need to understand their wants, their needs, their hopes, their dreams.
Only then are you able to serve them in a way that will keep them faithful as a customer and loyal to your brand.
What fewer entrepreneurs comprehend is that getting to know their customers requires a unique approach and a well trained ear.
And, this skill is required in order to generate serious sales.
Join Michael as he shares the importance of listening to the whispered secrets of marketing.
Who would have thought an important marketing lesson could be demonstrated by a Venus Fly Trap?
Have you ever seen a Venus Fly Trap and what it’s capable of doing?
It’s a strange plant, indigenous to the East Coast of the United States in sub tropical areas of North and South Carolina.
These plants have the unique ability to attract flies and then snap them in a trap. It’s a carnivorous plant and it’s quite amazing to witness.
Yet, there is something important about this plant’s ability to trap that is useful when thinking about drawing the attention of prospects.
Join Michael as he explains how the Venus Fly Trap can inform us about an important concept of successful marketing.
More entrepreneurs than not end up being disappointed with their marketing efforts.
They feel they put so many resources in terms of time and money into their marketing budgets, yet mostly they feel let down when it comes to results.
Could it be their services or products just aren’t all that sellable? Is the market not responding well to their offering?
Maybe. But, the problem could be much more fundamental…and strategically fixed.
Join Michael as he explains the entertainment factor of marketing and why it’s essential to business success.
Everything we really needed to learn about being an entrepreneur was already shown to us by the time we were 4 or 5 years old.
Maybe not everything…but many of the essential concepts. You just didn’t realize that marketing and sales was happening all around you.
In the shows you were watching, the kids you were hanging out with…and yes…even the games you were playing.
Take for instance, the game of Musical Chairs.
Did you have any idea within the concept of this game often played at Birthday Parties and County Fairs there was a marketing lesson like none other?
Join Michael as he reveals the marketing magic behind Musical Chairs.
Everyone is in such a hurry these days. It’s hard enough getting your prospects’ attention for even a few moments…let alone having them buy something from you.
It’s really not that they aren’t interested in your products or services…it’s that they don’t have the time in their schedule to even consider thinking about them.
This is why marketing is so challenging. This is why it’s difficult to get sales.
This leads to frustration as people invest so much of their time and precious resources into their marketing…only to get such a small return on this investment.
But, there is a solution to this frustration.
Join Michael as he shares how you can super size your sales without increasing your marketing budget.
If you were to research the strategies of hundreds and hundreds of entrepreneurs through the years, you would discover many patterns of success.
And…patterns of failure.
Following these studies, you would be able to view a business plan, and almost instantly know whether there would be certain victory in the future…or merely the agony of defeat.
It comes down to identifying one of the most frequent variables you see in a failing strategy.
Join Michael as he reveals one of the most common fatal flaws in an entrepreneur’s business plan…and shares how to fix it.
One of the key decisions an entrepreneur will need to make early on in their career is to determine just how personal they’ll want to get with their marketing.
At face value, this probably is not a complicated decision for many business owners.
If they are mostly a private individual, and they want to keep their business life and personal life separate, they will say…let’s keep this all strictly business.
Yet…that’s not really how business actually works. Or ever really did.
Join Michael as he shares the powerful truth about building your personal brand.
At its fundamental roots…marketing is ALL about relationships. One of the best ways to build relationships is through networking.
Yet, so many entrepreneurs get networking all wrong.
Some despise the concept of networking so much they avoid it at all costs. And, this refusal to participate ends up being severely detrimental to their business growth.
Meanwhile, others approach networking with awkwardness and ineffectiveness.
So how should we network in a way that will allow us to successfully and painlessly grow meaningful relationships?
Join Michael as he reveals this answer by sharing the story of the peacock and the chicken.
If you were to gather a hundred experienced and ethical marketing experts in a room and ask them a question, you would get the same answer.
The question? It’s this. “Should you lie to your customers?”
Pretty much every one of these marketers and entrepreneurs would respond, “No…generally, it’s not a good idea to lie to your customers.”
“In fact. It’s a terrible idea to lie to your customers. It’s bad etiquette…and really poor marketing.”
Yet. So many of them do lie. At least when it comes to one strategic element of their marketing. And, that’s a mistake.
Join Michael as he shares the most urgent of marketing mistakes.
As you have learned in the Global Studio Marketing Podcast…the most critical skill for business success is the Marketing Mindset.
And this mindset is something you can acquire.
Yes you! Even if you don’t think you’re good at sales…and if you believe you’re terrible at marketing…you can turn that all around and become a Master Marketer.
But, even if you do reach this level of mastery, there is something essential you must still do. It’s something the greatest marketers always do.
Join Michael as he shares a critical facet of marketing that should never be overlooked.
Being an entrepreneur is crazy! Because it’s so high risk.
Not just financially, but in many cases, you’re really having to put yourself out there.
You’re risking your reputation with the opening of your business, of new products and new services…and for each and every launch.
Fortunately…this is one of the key roles of marketing…and that’s to ensure that these events, these launches, these new offerings open up to standing ovations, rather than a big thud.
Join Michael as he gives insights into the art and science of drawing a crowd.
There is a truth about your marketing. An important one. And one that may make you a little sad.
But, once you understand this truth and embrace it, you will see it will clear up many of your prior disappointments.
It will explain why your marketing has never worked as well as you hoped it would.
With this knowledge, this sad truth, you’ll actually be able to put on a smile again. Because suddenly, you’ll discover newfound success.
Join Michael as he shares one of the most significant truths there is when it comes to your marketing your products and services.
Starting any organization from scratch is an extraordinarily difficult proposition. If anyone tells you differently, don’t believe them.
Even with a simple business in mind, there are so many complexities involved in getting it off of the ground.
Perhaps the most difficult aspect of launching a business, is being able to provide for our families, as we pursue our dreams.
It can be a huge leap to leave that high paying job (that you hate by the way) and replace it with…a hope and a dream.
If earning a living while growing a business is proving challenging to you, there is another strategy. Join Michael as he explains the concept of Alternative Cash Flow for entrepreneurs.
There is one essential energy requirement that will always be necessary in order for your business to get off of the ground, and to keep flying high.
Without this source of energy, you literally will have no chance of success.
What is this energy source? It’s called “momentum.”
Just think of a rocket. It takes significant planning, and a tremendous amount of fuel to get it soaring. It’s no different with business initiatives.
Join Michael as he provides key insights into successfully launching your ideas.
What if there was a simple tool available that could radically increase the odds of your business growing and maintaining its profitability?
What if this tool could keep you from being short on cash and would allow you to plan wisely for the future?
And, what if this tool is something you most likely already have in your possession, or that is readily available for you to use for free?
Well…it’s called the Marketing Matrix, and it’s a straightforward approach to clearly understanding all of the elements of your business that lead you towards financial viability.
Join Michael as he explains how to build a Marketing Matrix for your business, and how it will open your eyes to a much more profitable future.
When it comes to promoting your business or organization, you will discover there are powerful winds available to assist your marketing efforts
Basically, these are “awareness patterns” that your customers are experiencing based on planned and sudden events throughout the year.
Sometimes they are gentle winds and other times they are hurricane gusts.
Here is the key when it comes to the winds. It’s free energy. You don’t have to pay for them. The winds will be there whether you do anything or not.
Join Michael as he shares how to harness marketing winds for your business.
Many business owners give the wrong answer to this question: “What is your marketing strategy?”
Many will say, “Oh we don’t need marketing…we just rely on Word Of Mouth.”
The problem with this answer is that Word Of Mouth IS marketing. In fact, it’s the most effective and self-sustaining form of marketing there is.
What they also don’t understand is there are specific, powerful strategies that can exponentially increase the effectiveness of their Word Of Mouth marketing.
Join Michael in this critical episode on the language of word of mouth.
Branding is one of those topics in marketing that is incredibly layered in complexity.
If you were to ask 50 of the top marketing experts in the world, “What is a brand?” you would get 50 different responses.
Some have described a brand as a “promise”. A promise between the company and its customers.
But really…a brand at its highest level is so much more.
It’s more than a “contractual agreement” or promise between a company and its customer.
It’s much more, actually.
Join Michael as he explains the power of aspirational branding.
Most entrepreneurs start their business with the hope of enjoying the gravy of life.
They want to get out of the drudgery of the 9-5 workday and having to answer to a boss. They are tired of losing control of their schedule. They want to take vacations whenever they want.
These entrepreneurs want their freedom.
For many, the gravy of business life is all about calling their own shots, winning as an entrepreneur and hitting the jackpot when it comes to reaching their dreams.
Yet, in this pursuit to reach their goals, most aren’t focusing on the most important ingredient of success.
Join Michael as he reveals what it takes to serve up the gravy of your dream life.
Marketers have been trying to build a better mousetrap since “Building a better mousetrap” was actually a fresh, new saying.
The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap…and just wait until those whiskers appear.
Over the last ten years, some marketing professionals have advocated the use of “Clickbait” as a cheese.
Yet, there is a huge problem with this approach, and it’s one no one is talking about.
Join Michael as he explains the best strategy for attracting elite customers.
How are you going to finance that big business idea? It’s the money you feel you need in order to transform your entrepreneurial dreams into reality.
What approach are you going to take in order to achieve this lofty goal?
Family money? Venture capital? Angel investors?
Or then there are the “creative financing” options of home re-financing and…gasp..credit cards.
What’s the best way to get your business funded?
Join Michael in one of his most important podcast episodes. The answer is going to surprise you and could change your business plan dramatically.