marketing podcast
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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One of the most quintessential elements of marketing is understanding the subtle triggering moment between when a PROSPECT becomes a CUSTOMER.
This is especially true when launching something new…something exciting…something being offered for a limited time only.
Because, it’s at this point you need to sell to the Early Adopters. Those are the special brand of people…who want to be first.
Yet, as much as they want to be the first to enjoy your brand, there is something holding them back that will keep them from being your critical first wave of buyers.
Join Michael as he reveals this marketing secret and shares how to help your customers be the first to succeed.
It seems like every entrepreneur is seeking out the Holy Grail of success when it comes to starting and growing their business.
Sadly, many of them are pursuing a pot of gold at the end of a rainbow that never even starts, let alone ends.
This typically takes business owners through a distracting target of seeking out hacks and tricks and shortcuts to high revenues and big profits.
In more cases than not, even if they do find a few stray tokens of gold, the discovery seems hollow and ultimately dissatisfying.
Join Michael as he gives a valuable insight into exactly how you can truly leap into success.
One of the most difficult aspects for entrepreneurs when it comes to communicating in these modern times is that they are marketing with permanent ink.
Because once you hit that publish or post button, it is LIVE. It is on the Internet. It is hurtling through the universe in data streams traveling with power and fury.
The moment you hit that button, you are marketing with permanent ink.
There is no looking back. It’s gone, baby gone. This isn’t Etch A Sketch where you can just shake it and it is erased. This isn’t a dry erase board. There is no invisible ink in marketing today.
So what you do? You listen to Michael in this important podcast episode for guidance on how to turn this concern into a distinct advantage.
Marketers love shiny new objects. They just can’t help from chasing the butterflies of some new strategy, some new social network, some new marketing scheme.
They want to be first to use it…first to understand it…and first to declare this new marketing phenomenon as the greatest thing since the beginning of time.
That’s fine. That’s okay. It’s good to introduce new ideas and strategies.
But, this exuberance often leads to a place where these marketers can end up getting it all wrong.
It’s here where you need to ignore them.
Join Michael as he provides you with some key insider’s insights on marketing experts.
No one ever loses as an entrepreneur. It’s just that some take a much, much, much longer path to success than they should.
And the problem is…they are reading the wrong maps. They are following the wrong guides.
But, that’s to be expected. There are so many “experts” and self-proclaimed “gurus” out there. Who do you follow? Which road do you pursue?
If you want to accomplish your goals in the straightest, most efficient way, it will require you to avoid the “tourist traps” of marketing.
Those are the tricks, hacks and strategies that everyone else is doing. Instead, you want the true inside scoop.
Join Michael as he shares this hugely important marketing concept when it comes to plotting out your pathway to success.
Big Foot…the Devil’s Triangle…the Loch Ness Monster…and Crop Circles.
Unexplained phenomenon. Baffling conundrums cloaked in deep mystery. All without clear and poignant understanding.
Until this podcast episode.
At least when it comes to Crop Circles. Because there is a revelation in marketing when it comes to Crop Circles that will dramatically improve all of your branding, marketing and advertising strategies…pretty much, from this point on.
Join Michael as he reveals a mystery of marketing that is both deep and profound.
Trying to get people to pay attention to your business is no easy task in this incredibly busy and over-messaged world.
Then, once you actually get your prospect’s or customer’s attention…you’ve barely got your foot in the door.
Getting them to buy…to give you their precious money and time…well, sometimes that can seem to be impossible.
Even if you throw a ton of money at it with advertising to speed things up, it will still take time and energy and will drain your account.
The good news is there is a better way, and it’s one well known by experienced rainmakers. Join Michael as he shares the most treasured principle of a rainmaker.
Many entrepreneurs strive to capture a portion of their target market. They do the math and figure they’ll be wildly successful even if they only capture 1% of what’s out there.
Yet, all too soon, they realize how much effort it takes even to get barely over 0% of the available market.
Why is this? Why is it so hard to introduce a new idea, a new product or a new service to the market?
After all…you’ve designed this great product…that everybody should have. So why isn’t this easy to get them to place an order? Like right now!
Join Michael as explains why it’s such a challenge. In this episode, he will reveal the number one excuse you’ll need to overcome in order to win with your sales.
Launching a business and building something from scratch? That’s not easy. It’s complicated stuff.
An idea scribbled on a cocktail napkin turned into a major enterprise?
It’s rocket science…it’s art…it’s magic. It’s iffle diffle of the highest order.
Don’t let anybody ever tell you that being an entrepreneur is easy!
However, the opposite is true when it comes to your sales. There actually exists a simple formula that will radically increase your revenues.
Join Michael as he shares two words that will change your sales forever.
In much the same way that art imitates life, marketing imitates life as well. In fact, marketing imitates death also.
At least it should, if you want your marketing campaigns to work.
Because at the core of any successful campaign to promote your business, your products, your services, your cause…you will need to tap into the primal instincts of your prospects and customers.
Join Michael in this exploration of the philosophy of marketing life and death. In it, are keen insights to increasing your sales.