There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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You’ve put all of your efforts and resources into your big idea and it’s a great success. There’s only one problem.
It’s easy to rip off. And, before long, all of your competitors are offering the same product or service at a much discounted rate.
Winning in marketing isn’t enough. You have to have a strategy in place that will protect your hard fought victory.
Join Michael as he shares what you need to do to make your marketing an impenetrable fortress.
We are operating in a world of seemingly infinite choices.
You can buy just about anything and have it delivered to you overnight…if not within a few hours.
This means businesses need to be more competitive than ever. They can’t be “just another option”, they need to be the best.
But how can you possibly be the best if there are so many different competitors?
It might just be easier than you think. Join Michael as he reveals the secret to being the best at what you do…instantly.
Your clients want clarity when it comes to making their purchase decisions.
They want to be able to compare apples to apples.
That’s completely understandable and it’s something each of us seek out when we’re making purchasing decisions.
But, when you’re the seller, is this necessarily a good thing for your company’s sales and profitability?
The short answer is absolutely not.
Join Michael as he explains why you must flip the apple cart in a way that will give you big wins in both sales and profits.
You’ve been there. You’ve done it.
You put your entire team to the task of winning an important project bid. And you all nailed it!
But, then you lose. Inexplicably.
How could they have chosen such an inferior option?
You’re not alone. Many businesses get devastated by participating in Dog and Pony Shows, which only amount to wasting resources by competing in a rigged process.
The good news is there is a better way. And that is exactly what Michael reveals in this episode.
It’s not uncommon for business owners to get frustrated with their marketing efforts.
After all, they are often approached by advertising representatives who promise them tremendous results, and all for a reasonable investment.
Then, when the ads finish running and the budget is drained, the entrepreneur is wondering why the cash register didn’t fill up.
It’s not that advertising doesn’t work. It’s that it has to be worked properly.
Join Michael as he reveals the two part strategy of advertising success.
Building a business from scratch is one of the hardest things you could ever seek to accomplish.
You work crazy hours. You pour in all of your creativity. And, in most cases you risk your own personal finances.
After all of that sacrifice, hard work and commitment, should you just give it all away?
The surprising answer is, “Yes”. That is, if you want to employ winning marketing that results in high profits and raving fans.
Join Michael as he explains this important concept and why you’ll want to immediately implement this mindset with your marketing strategy.
Every entrepreneur dreams of seeing their business grow beyond their wildest expectations.
They love the idea of their original concept scribbled on a cocktail napkin taking off and experiencing crazy success.
This is why they are easily enraptured by the thought of 10X’ing and 100X’ing their business.
Many of them expect their marketing to accomplish this result. However; most of them are missing an extraordinarily critical step in the process. This common misstep can cause them to lose it all.
Join Michael as he reveals the true X factor in marketing success.
Few people understand how truly challenging it is to be successful in sales.
You have to deal with rejections, objections and sometimes you can be treated downright rudely, just because you’re doing your job.
Yet, without successful sales, no business would be able to keep its doors open. And getting to the word “Yes” is critical for the viability of any organization.
Unfortunately, the word “Yes” is also where most salespeople make their biggest mistake.
Join Michael as he reveals the most important AND ignored rule in sales.
We are in a period of technological overwhelm when it comes to marketing.
There is marketing automation, social media networks, a plethora of ecommerce opportunities and digital…just about everything.
And, it’s all evolving, morphing and changing seemingly before our eyes.
What should you do? How do you keep up? What really works?
Join Michael as he brings clarity…and some peace to this topic with a clear and welcome answer.
The winds of change. For businesses, sometimes they arrive as a soft breeze, but too often they hit at hurricane speeds.
Being an entrepreneur would be difficult enough if the skies were always calm and all of the rules of the game remained the same.
The reality is the market’s tastes and demands are always shifting, and technology is altering marketing approaches on a nearly daily basis. If you’re too slow, you’ll be left behind.
Join Michael as he illustrates how to make marketing agility into a competitive advantage for your business.