marketing podcast
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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Many marketing professionals and sales people approach their prospects as if they are engaged in some type of heavy combat.
They are going to try to overwhelm these potential customers with punches of brilliance that are going to knock out any objections their prospects might conjure.
It’s mano a mano. One on one. You’re not leaving this room until I get you to buy this product.
This is the wrong approach to sales.
Still, it would be naïve to think there isn’t some type of conflict involved each time you are trying to generate sales.
There is always some level of friction, because they don’t want to give you their money.
So how do you handle this in a way where both parties can be successful and everyone can remain friends? Join Michael for the answer.
There is a shared goal between artists, musicians, actors…and entrepreneurs. They all want to be discovered.
This is perfectly natural. After all, that’s a large part of chasing the dream.
If we work hard and perfect our craft and create something tremendously unique…one would think that someday…
Someone is going to come along, discover our greatness, and then the rest…as they say, will be history.
We won’t need marketing. Stars don’t need marketing and promotion.
Sadly, this isn’t how it works in the real world of business.
Join Michael as he shares some hard truth and some happy news about being discovered.
One of the most common misconceptions that entrepreneurs have was represented by a movie created in the late 1980’s called, “The Field Of Dreams.”
You see, many entrepreneurs start their business with same exact idea that is whispered throughout this movie over and over again.
That is, “If you build it…they will come.” (Actually, in the movie the phrase is “he will come”, but it’s been pluralized through the years when it comes to business application.)
They don’t think they need marketing. That’s because they believe, “If you build it…and it’s great…they will come.”
Unfortunately, this approach will put you on a certain path toward failure.
Yet, join Michael as he shares how you can achieve the true Field Of Dreams with your marketing.
Sales objections. They are so critical to the sales process, and the best sales people in the world are masters at dealing with them.
What is a sales objection? Quite simply…it’s when you pitch your products or services, either directly or through your marketing…and rather than getting a “Yes”, you get a seemingly negative response.
That’s called an objection. They might say, “That seems too expensive.” Or “I’m not sure I should buy one now.”
Objections can be uncomfortable, and even painful at times. But, you do need to embrace them.
Because, they are magical and powerful in many ways.
Join Michael as he shares an important secret about peeling away objections.
If you want to describe in one word what most entrepreneurs feel about marketing it would be this: FRUSTRATION!
Frustration as in, “Why doesn’t this work easier?”
It’s not an empty feeling. It’s actually founded in fact. The fact being, marketing yourself, your business, your products, your services…folks…it’s ain’t easy!
Here is the good news. If you build it properly, if you do it right, if you don’t look for the quick return, but are patient and resilient…then guaranteed…your marketing will work.
But, you’ve got to playing the right game.
Join Michael as he shares the REAL game of marketing.
It’s not uncommon to hear an entrepreneur say or even shout, “My marketing isn’t working.”
These entrepreneurs are probably right in that they aren’t attracting as much interest and generating as many sales as they hoped.
But…usually, it’s not their marketing that isn’t working…it’s that they don’t have the right marketing mindset.
You see, many entrepreneurs are looking for a “Rainmaker”…some type of mythological creature or process that will cause the rains of revenues to fall from the Heavens. And once they do, it will solve all of their problems.
But, the Rainmaking isn’t the issue. There is a deeper problem.
Join Michael as he shares what’s even better than a Rainmaker.
Most entrepreneurs are under the belief that being successful in business is all about gaining more sales, more revenues, and more money.
This is true. Sales are good. Sales are essential.
We’ve all heard that “Money Makes the World Go Around” and to a large degree this is true as well.
However, sophisticated marketers know there is something even more important than money when it comes to profitability.
Join Michael as he reveals this and shares the power of a marketing time machine for your business.
Marketing is an art and science that requires an intense amount of focus and attention to detail.
The best marketers on the planet are those who are always alert to the shifting tides of demand, of emotional bonding, of popularity and of trends.
You see, we all want to serve a customer base that is highly loyal and that will stick with us through thick and thin.
But…most consumers are more fickle. They are always making sure they get the highest value possible with each and every purchase they make.
And many times, these decisions aren’t based on your marketing promotions. Instead, they are a result of whispers.
Join Michael as he explains how whispers can be shouts when it comes to winning with your marketing.
Every entrepreneur is looking for a little marketing magic when it comes to making their business successful. One wave of the wand and then the cash registers start to ring.
Unfortunately, there is no magic dust when it comes to making your marketing work.
However; there is a strategy that is almost as good as magic. And, it’s simple. Actually, the simplicity is the magic.
It’s all about never having to explain.
Join Michael as he shares this essential truth about marketing messaging.
There is a foundational truth at the root of every business that if properly unearthed, will result in phenomenal success.
You’ll experience all of the success you have ever wished for as an entrepreneur.
Unfortunately, most business owners only scratch the surface of their full potential during their entrepreneurial journey.
And, all of their marketing, all of their sales, would be SO much easier, so much more profit producing, if they could only get to this foundational truth.
Join Michael as he reveals to you how to discover this root of all business success.