There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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It’s no surprise that many of the finest copywriters in advertising history…also penned poetry on the side.
Many…like Michael…also compose literature. In his case he publishes historical novels.
The reason for this is not for some thinly veiled escape from a deeply embedded guilt of “selling their art out to commerce”….no it’s much simpler.
It’s because most marketing professionals understand and appreciate the transformational qualities of words. There is true power in poetry and language in general.
Join Michael as he shares an underlying truth in poetry that will transform your marketing.
Most business owners know they need marketing to succeed. They realize quality strategy and execution in this area is required in order for them to thrive.
Yet, so many entrepreneurs repeat the same continuous statement over and over, year after year and that’s:
“We know we need to do our marketing much better and we’ve known this for a long time.”
So what is it exactly that is holding most businesses back? Why is their marketing like a deer in the headlights?
Join Michael as he reveals the game changing answer.
The world owes so much to inventors and engineers. They make everything all around the world. In fact, they make the world go round.
Just take a close look at any modern mobile phone and you’ll agree it’s a work or art, of engineering artistry…the form…the function..it’s amazing.
We love engineers!
And engineers…what do they love? They love their bullet points.
They can’t get enough of their bullet points. And, they can’t stop talking about the features and benefits of what they have built.
And, if they don’t stop, they won’t get any sales.
Join Michael as he shares the perfect amount of bullet points to use in your presentations in order to maximize your revenues.
If you own a business or if you’re an author or an artist or a performer or the leader of a non-profit organization…you are working so very hard…to get people to pay attention to you.
After all, what’s an actor without an audience? What’s an author without any readers? What’s a worthy cause, without any donations? And, what’s a business, without any customers?
Yet, here we are putting so much time and effort into drawing attention to our art, our cause or our products and services…and still…it seems like no one is paying attention.
Join Michael as he explains why this is the case and what you need to do to make a breakthrough with your marketing.
In every business transaction there is an exchange of currency. In fact, this isn’t just for businesses, it’s even for non-profits accepting donations.
There is an exchange of value for value.
In most cases…whether you are in business and selling services or products…you provide value and in exchange, you get some form of currency in return.
You receive dollars…that’s your currency.
But what do your customers receive? Just your products or your services?
Actually, that’s an oversimplification of the exchange of value and and it leads to a mindset that is costing you a great deal of business.
Join Michael as he shares a deeper understanding of the currency of business success.
People get frustrated when their marketing doesn’t work.
Why is it that people aren’t flocking into your building? Rushing the doors? Clearing the shelves.
Shouldn’t this be easier?
Well…it can be…and it should be.
If you have a product or service that is the best at filling a significant need or desire and the market conditions are good…then yes…it should be easier.
Join Michael as he describes a simpler pathway to success using the breadcrumb strategy to marketing glory.
Entrepreneurs, top level executives, marketing experts, and the greatest minds in commerce have been in search of the most elusive, and highly prized treasure in all of the business world.
They’ve been seeking out this Loch Ness Monster, this Big Foot, this Abominable Snowman…the Holy Grail that will give them the greatest revenue, the highest margins, and the strongest brand known to the world.
They all are in search of…the ONE THING in marketing.
The most powerful, most effective, the most hackiest of marketing hacks of all time.
The problem? There is no ONE THING in marketing.
Except for what Michael reveals in this episode. And, what he shares might just radically change your whole approach with your marketing.
Are you an entrepreneur who is struggling in this age of rapidly evolving marketing technology? Do you find yourself longing for the days gone by?
You know, those times when all sales were conducted by long lunches and rotary phones?
Have you ever heard yourself muttering something like this?:
“Oh…I don’t know any of this marketing technology stuff. Heck…I need my kids to help me use the remote control for my television.”
If that is you, then what you’re about to hear on this podcast episode will provide you with a breakthrough that will rock your business world.
Join Michael as he’ll explain how a slight mindset shift will open the door to technology that will explode your marketing performance.
Marketing can be so frustrating.
You invest so much in it, and you try your best to keep your expectations…reasonable…maybe even low.
Yet, despite this, the results often are disappointing, and sometimes it feels as if your marketing efforts just aren’t working at all.
You feel like you’re trying everything to get your product or service or company launch off of the ground. You’re sending out herds of dancing elephants, and yet, all you get is crickets in response.
Join Michael as he shares a key insight into why sometimes even dancing elephants aren’t enough to get you noticed by your prospects.
He’ll also share what adjustment you need to make in order to get the attention you deserve.
One thing is for certain. Marketing isn’t cheap. Generating sales doesn’t happen for free.
You’ve got to invest a tremendous amount in your marketing efforts.
This is why, if you want to survive…and hopefully thrive…you’ve got to make the most out of every dollar spent.
Unfortunately, many business owners end up squandering their money…and hard fought dreams…on the worst marketing investment out there.
Join Michael as he reveals this critical mistake and explains how to take steps to get it fixed and turned into a major marketing asset.