There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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If everything could be sold as easy as puppy dogs, wouldn’t growing revenues for your business be a breeze?
You know how it works. There you are, minding your business, taking your kids to the grocery store to buy a few things…and then…it happens.
Just before you are able to make your way into the store’s entrance, you encounter a sweet lady with a cardboard box full of jumping, rolling, white Labrador puppies.
Before you know it, your kids have one each in the their arms, and the rest is history.
Join Michael as he shares how you can use the magic of puppy dogs to increase your sales.
How many social media posts, blog articles, white papers…and yes…podcasts like this one…tease you into learning the latest marketing tricks?
We do it by using phrases like: The Ultimate Hack…the Greatest Secret…The Top Insight…The Best Ever Marketing Tool…The Just Add Water, Miracle Grow Solution…and of course, the classic…the Secret Trick To Success.
And, the reason why we create these things, folks…is because it’s exactly what the people want.
You business people, you crazy entrepreneurs, you’re always looking for the shortcut…the big hack when it comes to your marketing.
But, it’s the wrong approach.
Join Michael as he explains why “tricks are for kids…not marketing” and as he describes what you should be doing instead.
Most entrepreneurs, especially those with an engineering sort of background, suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services.
As a marketing strategist and consultant for more than twenty five years now, Michael has consistently witnessed this inadvertent hindering of sales growth with hundreds and hundreds of entrepreneurs.
These are the mad scientists and inventor types who are so brilliant at what they do and who are constantly designing innovations that make the world a better place.
But, without having a breakthrough in the way they describe their innovations, the chances of their new ideas finding success is extremely limited.
Join Michael as he shares a key insight into achieving breakout sales.
Have you ever noticed that regardless of the times, whether they be ones of incredible blessings or tremendous difficulty…there are some entrepreneurs who always seem to have it made?
There could be hurricanes, landslides, earthquakes, tsunamis raging outside…and even total global financial collapse all around them.
But, sure enough, some of these businesses always seem to land on their feet.
What’s their secret? How do they always come out on top?
Join Michael as he explains how the powerful answer…is in the news.
There you were, cruising along with your business with a smile and a casual hop in your step. It was easy. Then, suddenly, it wasn’t.
Now you find yourself in a place you haven’t been for a long time. Maybe even for years.
The phones aren’t ringing and the cash register isn’t either.
What are you going to do? Well…you suddenly have to start marketing again.
Time to head up to the attic, dig through the cobwebs and try to bring it all back to life. But…where you should start? What will have the quickest, most effective impact?
Join Michael as he explains the reason how you got here in the first place, and how to jump start your marketing so the engine gets humming again.
Wouldn’t starting a business, leading an organization and being an entrepreneur be so much easier if you could operate just like the United States Treasury?
If you needed more money…you could just print it up.
Of course…that’s not how business works. And, it’s probably not the best way to solve national debt either.
Still, a cash generation strategy is something that should be worked into your overall marketing and sales strategy and you should have systems in place that allow you to “light it up” as necessary.
Join Michael as he shares a strategy that is the next best thing to being able to print up money for your business.
There comes these times in the life of any business, when the world just doesn’t seem to be buying what you’re selling.
It can happen for a variety of reasons. Sometimes, what you’re selling has gone out of style or season.
Other times…and this is most frustrating…there are radical shifts in the world that disrupt supply and demand chains.
Imagine that! Maybe you don’t have to imagine at all because it’s happening now.
So what do you do? How do you sell…when no one is buying?
Join Michael as he provides you with the best solution in these moments of difficulty.
Personal brands have always existed, although in this age of Influencers and online celebrities, they’ve been much more discussed as of late.
A personal brand is as important as a corporate brand. And, these days it can have as much reach and persuasion.
As an entrepreneur, an author, a chef or an aspiring musician…personal brands have risen to great importance, as a result of the explosion of social media.
Personal brand matters. How we are presented to the world matters.
So, an obvious question becomes, “How long does it take to build a personal brand?”
Join Michael as he shares the somewhat surprising answer in this episode.
Nobody gets into business with the hope they will one day…and even possibly often…have to share bad news.
We all prefer happy stories of victory and success, and rapid growth, and tremendous profits and a brand clearly on the rise.
Yet…sometimes it doesn’t work out that way.
Sometimes, through no fault of your own, the circumstances around you conspire to create an atmosphere of insurmountable difficulty.
And you stumble…you fall…you might even fail. Now…you’ve got to share some bad news.
How do we do it in a way that will cause the least pain to the recipient, while also creating the most closure? So that new steps forward can be taken and the healing process can begin?
Join Michael as he shares critical insights in how to best communicate bad news.