There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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One of the most difficult decisions a business owner must make is determining the amount they are going to invest in their marketing efforts.
For many entrepreneurs, a marketing budget is akin to tossing money up in the wind, hoping it lands in the right place.
Others know they need to market, and are hoping to get some guidance by seeking out a universal formula.
Join Michael as he shares his unique insight into establishing a marketing budget. This is an answer inspired by Abraham Lincoln.
In Director Ridley Scott’s masterpiece film, Bladerunner, an alternative realty is presented of a dystopian future world over-saturated with marketing fabrication.
Somewhat eerily, much of what is projected in the movie, based on Philip K. Dick’s novel “Do Androids Dream Of Electric Sheep?”, is present today in modern marketing and advertising.
Data farming. Marketing and sales automation. Robocalls.
Join Michael as he shares a critical lesson for marketers from one of science fiction’s greatest movies.
You’ve worked hard to build your brand. You’ve invested in getting leads.
Now, you’re face to face with your prospect and it’s your opportunity to get the sale.
At that point, how do you know if you’re winning…or losing during this sales opportunity?
Join Michael as he offers the simplest, yet most profound answer that will reveal every time whether or not you’re on your way to winning the deal.
There are so many lessons for entrepreneurs buried in the allegories of the classic movie, The Wizard Of Oz.
No. It wasn’t meant to be a training seminar for business owners. Yet, those of us pursuing our dreams are in one way or another heading down a Yellow Brick Road.
Additionally, there is one character in the movie that is the living actualization of a critical marketing insight.
Join Michael as he shares how we can make our marketing strategy successful by following a game-changing principle demonstrated by the Great And Powerful Oz.
You’ve done your marketing. You’ve captured the lead. You make an amazing presentation. The proposal follows. And the customer says, “Yes”!
But, at the last minute, the Big Fish gets off the hook and your spirits are crushed.
Has this happened to you? If you’ve been in business for any length of time you’ll know this occurs too often.
Join Michael as he shares strategies in how to make sure the Big Fish gets all of the way into your boat.
Ever wonder why some restaurants are booked and booming while others struggle to get customers on the slow days?
If you examine this closely you might be surprised to discover the food quality, selection and service are about the same
Yet, there is definitely something critical that makes one a winner, and the other barely keeping its head above the broth.
Join Michael as he provides the answer to this puzzle in a lesson he learned many decades ago…in the YMCA.
Do you ever look at your marketing materials and find them to be a bit flat…a tad uninspiring?
Is this the case with your branding and website and with the way you communicate your products or services to the world?
If so, you’re certainly not alone. Most businesses make the very same mistakes when it comes to their marketing.
Join Michael as he shares a story from the early days of his career, which may just give you a fresh, new understanding of vibrant advertising.
Marketing is one of the most necessary…and frustrating…endeavors in a successful business.
So many entrepreneurs know they need marketing, but they fear they are merely throwing dollars into the wind.
Are they doing all they can to maximize their return on their investment? Probably not. This is because too often an essential ingredient is left out of their strategy.
Join Michael as he reveals what REALLY makes your marketing work.
Many entrepreneurs have to make tough budgeting decisions when launching their business.
Even those business owners who have been around for a while would be wise to spend wisely.
Unfortunately, many grossly undervalue the importance of their marketing investment and as a result cost themselves a fortune.
Join Michael as he shares an all too common mistake entrepreneurs make when it comes to growing their business.
A major part of winning with marketing involves relational success. This means your personal marketing skills are as critical as any other you possess.
One key to growing business relationships is avoiding a common mistake when it comes to your personal interactions…and it’s one many professionals make.
Join Michael as he shares the marketing lesson of one of the longest words in the dictionary. It’s one you won’t forget.