marketing podcast
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.
You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.
You’ve climbed the mountain…let’s tell the world.
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It is surprising how many entrepreneurs, inventors and business professionals will say, “I don’t like sales”.
Some of the even more stubborn ones will utter, “I don’t DO sales”.
Yet, if you want to succeed in business, as an entrepreneur…then you must become an excellent salesperson.
Sales in many ways is just purpose-driven communication.
The great news is that anyone…yes, even you…can learn how to improve your persuasive communication capabilities and literally grow each and every day in your ability to sell.
Join Michael as he shares a powerful sales technique you can put to use right away.
Many entrepreneurs believe if they can create something so true…so perfect and excellent in many ways…the whole world will come flocking to them.
It’s this false belief which leads many otherwise promising businesses to fail within the first or second year.
As is often the case, it’s not the product or service that has failed, it’s the marketing that let them down.
And, many times it’s because the entrepreneur fails to understand the profound differences between perceptions and realities when it comes to their prospects.
Join Michael for this most enlightening podcast episode.
Many who start businesses are inventors, engineers, technicians, service professionals…and they aren’t that comfortable with sales when they begin their entrepreneurial journey.
So they make a major mistake…they outsource it.
They hire some high falutin’ sales rock star. Or worse…they hire a wannabe sales rock star.
Some…actually contract the work out. They rely on outside sales reps, or distributors, or appointment setters.
And truthfully, these are all good strategies, as long as you do it right. Unfortunately, many don’t.
Join Michael as he explains how to avoid the major mistake most entrepreneurs make.
It’s a beautiful thing to witness when you discover entrepreneurs who truly LOVE their customers.
There are few things more joyful than enjoying the work you do while serving the people who make your business a success.
Sadly, there are many businesses where it’s painfully obvious the owners don’t really like their clientele.
Sure…they appreciate getting paid, and in turn being able to pay their bills…but, they don’t like their customers.
This can lead to profound entrepreneurial depression. Because, these business owners’ entire livelihood is now completely dependent upon people they don’t even like.
How do you love your customers? Join Michael to hear a most surprising answer.
One of the most common statements you’ll hear from entrepreneurs is this: “I never thought it would be this difficult to get sales.”
This is completely understandable. It’s the dream of all entrepreneurs that they are going to introduce a product or service to the market that is SO amazing, they won’t even need marketing.
They’ll just put the sign up, “We’re open for business” and there will be lines instantly forming outside.
As most know, this isn’t how it works. But, how DOES it work?
Join Michael as he shares how you can sail your way into record sales.
Good marketers never lie. They don’t have to.
First of all, they are involved early enough in the development of products and services to make sure they are excellent.
And, they also know, as has been taught here with great frequency, the truth always comes out eventually.
Believe what you may or may not about the ethics of being honest all of the time…it’s just plain good marketing strategy.
But, that being said, many of you, well…do suffer from another problem.
Join Michael as he speaks on the topic of “The Things You Shouldn’t Say” when it comes to your marketing.
Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are just a few of the “Great Discoverers” in world history.
Many entrepreneurs are seeking their own form of discovery…although it’s something which is profoundly different.
They are hoping TO BE discovered.
So many are looking for that special event in the life of their business pursuits when they will be “discovered”. When everything will take off. When their business life will become so much easier.
Join Michael as he provides an important insight into “getting discovered” in business.
Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.
In fact, in the full universe of marketing, lead development is one of the smaller planets.
In a fully functioning sales ecosystem, there are many things that can go right or wrong.
Each one of these can have a dramatic impact on an organization’s profits and sales.
The number one reason most businesses are losing sales is a surprising one. And, it’s completely avoidable.
Perhaps that’s good news as well. You can fix this, and see dramatic improvement in your revenues.
Join Michael as he shares this key marketing principle.
Much of marketing and advertising is a waste of money.
You might as well take a pile of cash, walk to the front door of your business and toss it in the air.
If you watch, you’ll see the neighboring businesses around you are doing much the same.
There are hundred dollar bills just fluttering through the air like a Monarch butterfly migration.
But, it’s not the marketing’s fault. It not the advertising’s fault.
It’s because of poor strategy.
Join Michael as he shares a critical secret to getting impressive return on investment with your marketing.
It’s commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving.
You need to understand their wants, their needs, their hopes, their dreams.
Only then are you able to serve them in a way that will keep them faithful as a customer and loyal to your brand.
What fewer entrepreneurs comprehend is that getting to know their customers requires a unique approach and a well trained ear.
And, this skill is required in order to generate serious sales.
Join Michael as he shares the importance of listening to the whispered secrets of marketing.