marketing podcast

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master.

You’ll gain these critical skills with your host Michael K. Reynolds on the Global Studio Marketing Podcast.

You’ve climbed the mountain…let’s tell the world.

episodes 60-69

One thing the business world will never run out of are marketing gurus. These experts provide insights and blueprints when it comes to teaching you how to be successful in your business.

This is the world of online marketing, which includes online courses, coaching, mentoring and master classes.

These provide innovative ways for you to learn proven methods for marketing your business.

Yet, as helpful as they are, there is something absolutely critical the marketing gurus will never tell you.

And, if you leave out this important ingredient, you will struggle mightily in trying to replicate their path to success.

Join Michael as he reveals this key insight into making all of the strategies you are learning, to actually work.

What makes one business idea wildly successful while another very similar one turns out to be a flop? Most often…it comes down to this…marketing and sales.

Yet, getting a full grasp on every aspect of marketing and sales can take a lifetime to master. How does an entrepreneur find that time?

One of the shortcuts is being able to learn complex concepts through the use of simple thought models…and that’s just what we’re going to do today, as we introduce the principle of pain and pleasure in marketing.

Join Michael as he describes the two quintessential elements of all sales transactions and how you can use this knowledge to dramatically boost your revenues.

Maybe you’ve totally blown it. Or perhaps…it’s all the world around you. It’s in a crisis, and you’re having to deal with the aftershocks.

What now? How do you conduct your marketing? Your sales? What can you do to best communicate during a crisis?

How do you speak up…without making the situation worse? Without coming across an insensitive, or out of touch?

What can you do to start moving the needle back in the right direction?

Join Michael as he shares the first and most critical step you must take in communicating during a crisis.

Sometimes owning a business is really tough. And, other times it can be excruciatingly difficult.

There are great challenges out there in the big, bad world…and they could be coming in the form of a tornado of poor sales, a hurricane of added expenses…or a tsunami of unexpected world events.

During these times you need the ability to convince yourself to keep going. 

Join Michael as he shares a time tested, innovative way to restore your confidence in your business again.

Even if you are the most novice of American History students, you are well versed in the story of the country’s first president George Washington and the cherry tree.

The story describes what happens when a six-year-old George Washington accidentally damaged his father’s most cherished cherry tree with a new hatchet.

What happens next in the story reveals an underlying strategy you should apply to all of your marketing efforts. 

Join Michael as he shares how the cherry tree story provides the perfect model of marketing brilliance.

Here is just a simple and painful truth when it comes to the principle laws of marketing: No one wants to buy from a failing organization.

People are attracted to success. They are invigorated by what’s hot, what’s new, what’s exciting, what’s timeless, what’s priceless.

So what do you do if you and your company have hit a rough patch? Do you just fake success? Mislead your prospects and customers?

Absolutely not. Instead, you take the excellent advice Michael provides in this important podcast episode.

Alright…so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else?

There are so many strategies…a plethora of tools…and unlimited approaches you could and should take.

But, it all starts with having the right mindset. The proper marketing mindset.

Join Michael as he explains what’s needed in your marketing messaging to guide your business to clearer skies.

The human brain is a powerful tool capable of processing information in the blink of an of eye. Your marketing has to be even faster.

You may not like this, but people are rushing to judgement when it comes to determining their interest in you and your brand.

The good news is you can turn this reality into a marketing asset through awareness, strategy and skill.

Join Michael as he explains the importance of being able to market with excellence and all in the blink of an eye.

Most entrepreneurs have a flawed mindset when it comes to their marketing efforts. They believe if they invest in an advertising campaign, it ought to produce instant and obvious results. 

They expect that if they put one dollar into the marketing slot machine, it should kick out five dollars for them. Early and often.

But, this isn’t really how winning marketing efforts work. The problem is not the product or service or that the wrong prospects are being targeted.

Instead, it often comes down to timing. With marketing, timing is everything.  

Join Michael as he goes deep beneath the surface of successful marketing campaigns and explains how to always be present when your customers are ready to buy. 

episodes 60-69

Michael K Reynolds